There is a school of thought in the webcomics community that every installment of a comic should provide some sort of distinct value, independent from the series as a whole. That might mean a punchline, or a cliffhanger, or a big reveal. Whatever it is, each installment should provide a basic setup/payoff structure. Obviously, this is a lot easier to accomplish with daily “gag” strips, which are designed to deliver a joke every day. But it gets a lot trickier with “long-form” comics like ours. Obviously, if each installment is a standard comic book-sized page, you can’t follow this formula. Imagine reading a graphic novel where every page ended with some sort of dramatic development. It would be exhausting.
Some webcomics have sidestepped this issue by eschewing the standard page size, or they deliver several pages at a time. This often means that they update less frequently, but each update is more self-contained. We made a decision early on that we preferred a consistent release schedule, and realized that one page a week was simply the best we could do without sacrificing quality. And since we view our story as a whole, rather than as a collection of pages, we have also resigned ourselves to the fact that we’re not going to be able to deliver a dramatically satisfying experience with each update. It’s not perfect, but it’s practical. However, there is one webcomic that effortlessly trounces the rules of practicality.